According to the FTC, a social media user should reveal any relationships with a business or product in which they received anything of value in exchange for an online mention.
The FTC this summer released new regulations to clarify expectations for individuals who make money using their social media platforms.
The Federal Trade Commission this summer released new regulations to clarify expectations for individuals who make money — or snag other perks such as free food, products or experiences — using their social media platforms. The FTC describes the term"influencer" as any individual who works with brands to recommend or endorse products to an audience.
Despite S.A. Foodie's decision to ignore the FTC guidelines, Spencer's account remains an attractive way for San Antonio-area businesses looking to grow their own following, marketing experts said. Drew Henry, founder of San Antonio's Eat It Up Marketing and a former interior-design influencer, agrees.Keeping up with the Kardashians
"Accounts don't even have to publicly say that they're in the loop giveaway," Henry said."[Influencers] can create giveaway posts and craft captions telling followers to go to the associated accounts and follow everyone listed. Those secondary accounts could be on that follow list without ever disclosing details about their involvement publicly on their own feeds."
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