A small feature on Instagram has given rise to a cat-and-mouse game for people looking to catch exes, crushes, former friends and parents looking at their posts.
One reason we have a need to know who’s looking is the drive to know where we fit in in our social world, according to Pamela Rutledge, director of the“We care about who responds because we place different weighting on who responds,” Rutledge said. “By knowing who [the people looking] are and recognizing people, we enhance the emotional engagement factor.”Carrie Goldman
Experts say that the ability to see who is looking at your Instagram story gives teens and young adults some sense of where they fall in their social hierarchies. When Sophie Evans posted a picture of herself and her partner to her Instagram story in recent weeks, she was doing more than sharing an image with friends — she was hatching a small social experiment.
Imani Gayden, 24, a social worker in Las Vegas, often switches the settings on her profile between public and private. She said she’s been on Instagram for the past seven years, but recently started using it more.
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