The coffee-olive oil concoction has provoked both amusement and curiosity among Italians.
MILAN — Putting olive oil in coffee is hardly a tradition in Italy, but that didn’t stop Starbucks interim CEO Howard Schultz from launching a series of beverages that do just that in Milan, theThe coffee-olive oil concoction — echoing a keto-inspired trend of adding butter to coffee, only with a sugary twist — has provoked both amusement and curiosity among Italians.
Martina Lunardi, a student of cultural mediation, was sticking to her standard cappuccino on a recent“Anyway, I know where to get a regular cup of coffee,” Lunardi said.came up with the notion of adding olive oil to coffee after visiting an olive oil producer in Sicily and teased the idea as a game-changer in his last earnings call. He worked with an in-house coffee drink developer to come up with recipes, the international coffee chain said.
Tourists who throng the Milan Roastery are enticed to give the drinks a try by placards around the store and a special menu insert advertising the five-drink assortment, which ranges from 5.50 euros to 14 euros for a martini version with vodka.
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