In year 20 at Oklahoma State, Mike Gundy is perhaps the most unfiltered head coach in college football. His outgoing personality makes him entertaining and draws attention to the school. His willingness to speak his mind has gotten him into trouble over the years.
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For better or worse, that’s what comes with one of college football’s most fascinating personalities. “You’re talking about budgeting, you’re talking about marketing, you’re talking about licensing -- a lot of things that I’ve been forced to learn that I really didn’t want to learn, but had to,” he said.Gundy said Oklahoma State spent $2.7 million on NIL last year in a world where he says Power Four programs are spending more than $15 million. He said he’s already lost several players in the next class because they wanted signing bonuses that Oklahoma State was not prepared to pay.
It makes sense that Gundy has an affinity for diamonds in the rough — Gundy himself was one. He was just under 6-foot tall, yet left Oklahoma State as the Big Eight’s all-time leading passer.His competitive nature was forged in Midwest City, on the outskirts of Oklahoma City. He grew up competing with younger brother Cale, who eventually became the starting quarterback at Oklahoma. Cale, four classes behind Mike, remembers the rugged games in the neighborhood.
“We had a freshman scrimmage after practice one day in August, and he just ran through everyone like water,” said Gundy, who struck up a conversation with his fellow newcomer. “I told him, ’You know, you could win the Heisman one day. You’re that good.’” He got national attention for his “I’m a man, I’m 40” rant during the 2007 season. The response was largely negative at first, but eventually, it worked for him.
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