Ohio State University tops CNBC's ranking of the 75 most valuable college athletic programs, worth an estimated $1.27 billion. The SEC and Big Ten conferences dominate the list, driven by lucrative media rights deals.
The rankings exclude military academies and are limited to schools that participate in the NCAA Football Bowl Subdivision, or FBS, which tend to attract top players. The top of the list is dominated by SEC and Big Ten schools, due largely to each conference's massive media rights deals. With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action.
Ohio State University is the most valuable athletic program, worth an estimated $1.27 billion. The Buckeyes had $280 million in revenue in 2023, the most of any school. Other factors that helped propel the Buckeyes to the top of the rankings are an alumni base of over a million, a fan base of more than 11 million, boosters that donated nearly $60 million last year, and a football team that routinely has success. It isn't surprising that the top of the list is dominated by SEC and Big Ten schools — due largely to each conference's massive media rights deals.In aggregate, the SEC is worth $13.3 billion, an average of $832 million per school; followed by the Big Ten at $13.2 billion, an average of $734 million per school; the ACC at $9.6 billion, or $562 million per school; and the Big 12, at $6.7 billion, or $420 million per school
College Sports Revenue SEC Big Ten Ohio State
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