Carl Pei, the CEO of Nothing, confirmed it in an interview.
“We decided to make the U.S. our No. 1 priority in terms of markets,” Pei said, citing the reason that last year’s Phone didn’t make a splash stateside is that “hands were tied.” Instead, the company focused on building a team and establishing the product lineup. Pei insists that now the company is on “more solid footing,” so it can move on to its next phase of business.
Pei confirmed the existence of the Nothing Phone during the interview, and that it would launch later this year. But that’s about all that’s currently circulating. Pei does mention in the interview that the Phone will be “more premium” than the first-generation Phone . But Pei won’t call it a flagship, as that would suggest it has the specifications to position it against industry heavyweights like Samsung and Apple.
. The company even cut the price to $300 for those willing to wield the device. But there’s a significant caveat: buying the Phone in the States effectively enters you into a beta. Anyone seriously buying the smartphone is only doing so because they alreadyare a fan of the legacy of its CEO. Carl Pei is a former co-founder of OnePlus, another Android player that’s found relative success under the wings of overseas device maker, Oppo.
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