Norwegian Cruise Line CEO Harry Sommer told CNBC's Jim Cramer on Monday that younger generations are becoming more interested in the company's offerings.
Norwegian Cruise Line CEO Harry Sommer told CNBC's Jim Cramer on Monday that younger generations are becoming more interested in the company's offerings."We appeal obviously to older customers, but Millennial and Gen Z is the fastest-growing segment of our cruising right now," he said. "They're coming, they're enjoying it, they see the value for the money, but they also appreciate the guest experience."its full year-guidance.
According to Sommer, Norwegian continues to see demand among its target customer base, "middle and upper tier income consumers." He added that the company is seeing positive booking patterns and "great booked positions" for the future. Sommer highlighted one way his company is trying to appeal to wealthier customers — its luxury "ship-within a ship" concept, which he said could be ideal for multi-generational cruisegoers.
"Maybe the rich grandparents want to be in pure luxury, where they have all the amenities, concierge, butler, private dining," Sommer said. "But still have the amenities of a big ship, with lots of entertainment, other dining venues, lots of activities to do at night."
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