Grammy-nominated Noah Kahan's collaborative assortment with L.L. Bean includes illustrations of his German shepherd 'Penny.'
The Grammy-nominated singer and songwriter Noah Kahan has weathered his share of New England winters, and that heartiness resonates with L.L. Bean so much that their collaboration debuts Tuesday.
The 112-year-old heritage brand is building on its alliance with Kahan, who last year became the first musician to ever work with L.L. Bean. Following up on their initial “Sticks Season collection,” which was a curated assortment of fall styles handpicked by Kahan, the latest installment is the first collaboration of products between the two parties.
Still drafting off what millions of fans of the 27-year-old Vermonter know him for — that breakout album “Stick Season,” the Freeport, Maine-based company is launching “The Northern Attitude Collection,” a wink at one of the songs on that album. The range debuts Tuesday at 9 a.m. EST on L.L. Bean’s e-commerce site. L.L. Bean is playing to a larger audience thanks to Kahan, whose music has generated more than 7 billion streams. The eight-piece collection reenvisions L.L.
Consumers will find such staples as L.L. Bean’s men’s waxed canvas boots, the Boat and Tote zip top, the men’s signature 1933 chamois shirt, the men’s mountain classic anorak, an adult hoodie, a five-panel hat, and an L.L. “Beanie.” Retail prices will range from $29.95 to $2,489. There are Made in Maine items included and styles with illustrations of Kahan’s German Shepherd, “Penny.”Kahan was said to have often worn his brother’s Bean boots growing up so he knows the brand well.
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