Nielsen shares surge in premarket trades on private-equity takeover report
Mar. 28, 2022 at 10:00 a.m. ETon Zacks.comMar. 22, 2022 at 11:15 a.m. ETon Zacks.comMar. 21, 2022 at 7:44 a.m. ETon Motley FoolMar. 15, 2022 at 1:27 p.m. ETon Zacks.comNielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Connect, Media, and Corporate business segments.
The Connect segment consists principally of market research information and analytical services. The Media segment handles television, radio, online and mobile audience and advertising measurement, and corresponding analytics. The corporate segment includes unallocated items such as certain facilities and infrastructure costs as well as intersegment eliminations. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.
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