Nissan’s first production EV, the trailblazing LEAF proved that zero emissions mobility could be brought into the mainstream of everyday driving.
Jan 3, 2023
Six decades before Teslas, Lucids, and Rivians began populating the automotive landscape, Nissan was pioneering early electric vehicle technology. Facing scarce oil reserves in postwar Japan, the manufacturer developed the Tama in 1947, a small battery-powered urban taxi. Years later, projects like the Hypermini and Pivo offered whimsical takes on electrified urban mobility.
Rather than serving as a compliance vehicle or a plaything for the rich, the Leaf offered the first 50-state EV designed for everyday use. According to Kim, its singular status resulted in an unexpected effect."The people who ended up buying them were affluent early adopters, because they could afford a discretionary purchase for this technological novelty," he said.
range remains behind the curve compared to the latest EVs from competing automakers, Nissan has made consistent improvements in that arena as the Leaf has matured.of the Leaf. Furthering Nissan's all-electrified go-fast efforts is involvement in the Formula E racing series, where the automaker is entering its fifth season and the first under its own banner.
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