Twitter users are having a ball with Nike’s latest Coach K tweets
to advance to Monday night’s national championship game against Kansas, Nike released a series of tweets to commemorate coach Mike Krzyzewski as his legendary career came to a close.
While Nike aimed to gather complimentary responses to Krzyzewski’s career, their series of tweets ended up having the opposite effect, especially when it came to this one. As most users do on Twitter, they took the tweet quite literally. You can, in fact, spell championship without the letter “k” and Twitter users made sure to remind the Nike account of just that.
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