By the Nielsen company's count, 7.8 million people watched Amazon Prime's coverage of last Thursday's NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.
NEW YORK — By the Nielsen company's count, 7.8 million people watched Amazon Prime's coverage of last Thursday's NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.You'll have to judge for yourself.
Amazon, in the first year of an 11-year contract to stream Thursday night games, says it has an actual count of every one of its subscribers who streams it — not an estimate. The games are also televised in the local markets of the participating teams, about 9% of its total viewership each week, and Amazon uses Nielsen's estimate for that portion of the total.
“I don't at all believe that Amazon's numbers are not right,” said Connie Kim, Nielsen spokeswoman. “And I don't believe that our numbers are not right.” “You have to remember that this is new — new for Nielsen and it's the first time there's been actual data for an event like this,” Marine said. In prime time last week, NBC was the top-rated network, averaging 5.1 million viewers. CBS had 4.7 million, Fox had 4 million, ABC had 3 million, Univision had 1.4 million, Ion Television had 950,000 and Telemundo had 880,000.
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