Plus, her fave shampoo and conditioner for thicker, fuller hair.
announced Kidman is now an “investor and brand advocate” as the brand continues to grow globally.
“It wasn’t about being the face of the brand or selling products, but being an advocate for a holistically minded lifestyle that prioritizes self-care,” Kidman said in a statement. According to the brand, the actor was looking for a clean and sustainable way to revive after straightening, dyeing and damaging her hair for roles. She found Vegamour products made her strands “thicker, fuller and noticeably less frizzy.” A partnership was born.“We hadn’t set out looking for a partner, but once I met Nicole it just made sense,” said CEO Dan Hodgdon in a statement. “We’re aligned across the board, from the importance of a natural, holistic approach to optimal hair wellness, to our focus on sustainability, biodiversity, social impact and product efficacy.
And if you want to pick up her faves, they’re currently on sale as part of the brand’s National Hair Loss Awareness Month sale. With the code “HAIRAWARE20”, where you’ll get 20 percent off sitewide.
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