With a modernized version of their 1978-97 logo -- and a new set of uniforms -- the Jets are returning to their roots as part of a rebranding for 2024.
Rich Cimini is a staff writer who covers the New York Jets and the NFL at ESPN. Rich has covered the Jets for over 30 years, joining ESPN in 2010. Rich also hosts the Flight Deck podcast. He previously was a beat writer for the New York Daily News and is a graduate of Syracuse University. You can follow him via Twitter @RichCimini.As part of a rebranding, the Jets unveiled a new uniform and a new logo on Monday. The logo is a modernized version of the one used from 1978 to 1997.
"We work for the fans," Jets owner Woody Johnson said."They have consistently asked for us to return to our roots, and we heard them. The new uniforms are explicitly designed to look and feel like the New York Jets while refreshing the club's iconic logo -- viewed as our most identifiable mark."They're calling the new look their"Legacy Collection." It includes three uniform versions -- Legacy Green, Legacy White and Legacy Black.
While paying homage to the Sack Exchange era, the New York Jets are rebranding their uniforms and logos for the 2024 NFL season. The helmet logo features the outline of a jet plane atop"JETS" -- the old look from the 1980s. Previously, the logo featured a football and"JETS" -- shades of their 1968 Super Bowl team.
The Jets debuted the white pants, white jersey"Legacy Collection" in the 2023 season opener as part of an alternate uniform look, sparking fan interest. Now it will be their permanent look. This is the second time in five years the Jets have changed their primary uniform. Maybe the new threads will change their mojo. The Jets have gone 13 straight seasons without a playoff appearance, the longest active streak in the NFL.
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