While fledgling communities like Blue Sky and Mastodon are standing by to welcome disgruntled users of Twitter, Meta's new Threads app may finally offer a serious competitor to the Elon Musk-owned blogging platform, experts say.
The rapidly growing user base could soon bring in much-needed advertising revenue for Threads, allowing the app to fund its own development. However, the service debuted without ads, and until it introduces advertising, Meta can easily finance its operations.
That access to billions of dollars gives Threads an advantage over other Twitter competitors, and even an edge on Twitter itself. To create a Threads account, Instagram users simply link their new Meta profile to their existing Instagram accounts. That allows users to automatically transfer their Instagram followers to Threads, which could help boost the app's adoption tremendously, Panzarella said.
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