Sony and Honda have joined forces to create the Afeela brand - this is our first look at a clever EV wearing the name, due in 2025...
► New Afeela brand brings two togetherSony has been toying for years about getting into the automotive sphere, even. This is the first product of the joint venture, which kicks off a new brand: Afeela.
The Afeela brand was announced at the 2023 Consumer Electronics Show in Las Vegas, embodied in this prototype electric car that taken heavy inspiration from Sony’s Vision S and Vision S 02 concepts. But this time, Sony Honda Mobility director, chairman and CEO – Yasuhide Mizuno – announced it would make production in 2025.It’s unfortunately been created in a jungle of marketing speak.
Inside, it’s clean and smashes together inspirations from BMW, Hyundai and even Tesla. What we mean by that is big sweeping screens, angled screens for camera mirrors, a ‘floating’ centre console and a yoke-like steering wheel. Given Sony’s experience in the media world, it’s working with Qualcomm and Epic Games to make sure the real production car has the latest and greatest computing power, access to all different kinds of media while you’re on board as well as the use of augmented reality. SMH promises Level 3 automated driving and Level 2+ driver assistance tech via an array of cameras, sensors and lidar.
Next to no performance specs of the prototype are made public, apart from its dimensions with double wishbone front/multilink rear suspension. The prototype is all-wheel drive, too, implying the use of at least two e-motors underneath the skin.
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