A gender bias expert, Kim Elsesser, Ph.D., is the author of Sex and the Office, and she taught classes on gender at UCLA for eight years. She is a senior contributor for Forbes and has published in the New York Times and Los Angeles Times.
blockbuster success, the film’s director, Greta Gerwig, and lead actress, Margot Robbie, failed to receive Oscar nominations. A new analysis of IMDb ratings for films with male and female leads may provide some clues to explain the snub., examined 383 million IMDb ratings of 4,012 films that were widely released between 1992 and 2018. About 28% of these movies had female leads.
Movies with female leads also elicit more divided opinions among viewers, suggesting a disparity in consensus about the film's quality. Bryan Stroube, professor of strategy and entrepreneurship at London Business School and lead author of the study, explains how this plays out for an average film. Using ChatGPT, they generated movie concepts in 20 different genres and presented them to over 800 participants. Each plot was randomly assigned a male or female lead before being evaluated by the subjects. Results generally replicated the analysis of IMDb reviews.called Greta Gerwig's Oscar snub"one of the biggest shocks in recent memory." The results of this study suggest that gender bias and the divided opinions on female-led films might be a factor.
“The gender aspect of the movie has taken on a cultural debate of its own,” he explains. He says that the 2016 remake ofhad its haters as well as its fans .
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