The city's efforts to recruit a more diverse police force drew in comments online deemed so inappropriate that the department took the video down.
The police department in New Orleans, Louisiana found it needed to attract a more diverse police department and through money from a nonprofit, the department made the decision to work with a local director to create a promotional ad that could help NOPD achieve its diversity goals.
As NOLA.com reported, the New Orleans police department posted the commercial online to its social media accounts at about 9 a.m. on Wednesday. And hour later, the video was taken down by the department. At the end of the 30 seconds, Rock playfully and somewhat competitively overlays the words"Everywhere else is Cleveland," meant as a powerful statement on the city's unique character and draw for many.
It also featured backup dancers for bounce music icon and American rapper Big Freedia who has worked with superstars like Beyoncé, most recently featured heavily on her hit"Break My Soul."
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