China's Lynk & Co Rules The Netherlands
In the context of a recovering overall market , BEVs surged +62% YoY in January, to 5,010 registrations. That means BEVs started the year with 15% market share — their best January ever. Meanwhile, PHEVs were down by 4%, to 3,890 registrations or 12% market share.
Still, I am optimistic about the prospects for this year, with production constraints easing and waiting lists probably drying up in the second half of the year. Add in the introduction of some competitively priced Chinese EVs, like the BYD Dolphin, and the major players will be forced to play ball and drop prices, pulling production and demand into a higher gear. So, expect a strong end of the year, which will surely pull EV market share upwards.
The Lynk & Co model is a true case study for Chinese OEMs in how to succeed in Europe, despite being present in only a limited number of markets, having only one model, and using a type of powertrain that is not growing anymore in Europe, its competitive pricing/mobility policy, clever marketing, and the critical technical support from Volvo’s dealership network all connect together to make this one of the main success stories of Chinese OEMs in Europe.
The first role seems to be for the upcoming Zeekr brand. If the 001 seems a bit too high-profile to be a VW-fighter, the upcoming compact crossover is bang on the middle of the VW lineup — between the ID.3 and ID.4.
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