Although its video streaming service sparkles with a Hollywood sheen, Netflix taps its roots in Silicon Valley to stay a step ahead of traditional studios.
LOS GATOS -- Although its video streaming service sparkles with a Hollywood sheen, Netflix still taps its roots in Silicon Valley to stay a step ahead of traditional TV and movie studios.The Los Gatos , California, company, based more than 300 miles away from Hollywood, frequently reaches into its technological toolbox without viewers even realizing it.
Part of last year's subscription growth flowed from a crackdown on viewers who had been freeloading off Netflix subscribers who shared their account passwords. But the company is also benefiting from the technological know-how that helps it to keep funneling shows to customers who like them and make them think the service is worth the money, according to J. Christopher Hamilton, an assistant professor of television, radio and film at Syracuse University.
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