Netflix's DVD rental service gave two particular actors a massive boost in their respective popularity levels.
With Netflix’s DVDs by mail service now heading off into the sunset, movie trivia nerds now have decades of data to pull from regarding what kind of motion pictures flourished on this service and why.
How Popular Were Morgan Freeman and Cate Blanchett on Netflix? Per a flyer sent out to long-standing Netflix DVD subscribers, Morgan Freeman was the most popular actor in the history of Netflix's DVD service with a staggering 63,470,243 DVDs shipped of his movies. As for Cate Blanchett, she was in 44,219,319 DVDs shipped. Freeman's most popular movie on Netflix's DVD service was The Bucket List while Blanchett's was The Curious Case of Benjamin Button.
In this seven-year period, Blanchett and Freeman were masters at showing up in both blockbuster hits and adult-skewing award season movies, two types of titles that were very popular in Netflix’s DVD rental space. Blanchett, for instance, appeared in all three Lord of the Rings installments but also showed up in grounded projects like Babel, The Aviator, and The Curious Case of Benjamin Button.
Interestingly, though, Freeman and Blanchett’s standing in the world of DVD rentals was also likely helped by neither actor, at least in the 2000s, having a massive fanatical fanbase that would buy every one of their movies the day it came out. Twilight fans would always buy Twilight films when they hit home video, so rentals would be less likely. Even Adam Sandler fans might just plunk down 20 bucks for Click knowing they’ll rewatch it a lot.
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