Nestlé’s CEO sees the future, and it's plant-based meats, he says:
He’s the man behind KitKat, Nespresso and Haagen-Dazs, but despite manufacturing some of the world’s best-known products, Mark Schneider, chief executive of Nestlé, thinks the future lies with a brand unfamiliar to most – Incredible Burgers.
So out, it seems, goes Herta, Nestlé’s European meats business, though the official line is it has been placed under review, and in comes Incredible, the trendy new food creation. “It’s not only limited to plant-based burgers,” says Schneider. “We have plant-based chicken products, and we’re working on a whole lot of other formats, including even sausages and bacon.”
See also: Del Taco now has a vegetarian burrito — what consumers need to know about meatless fast food’s cost and calorie count The Swiss food group owns the Quality Street brand, a box of chocolates containing an assortment of different flavors. Schneider was born in Neuwied, Germany, in-between Frankfurt and Bonn. He graduated with a degree in finance and accounting from Switzerland’s University of St. Gallen in 1988, took a Ph.D. in Business Administration from the same university, and also has an M.B.A. from Harvard.
Schneider’s speech to Consumer Goods Forum in Vancouver was titled “Business As a Force for Good - The Nestlé Way”.
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