World of Neopia CEO Dominic Law is aiming to revive the 24-year-old web browser game that at one point boasted an active player count of 35 million players.
After a $4 million takeover in July, World of Neopia CEO Dominic Law is aiming to revive Neopets, a 24-year-old web browser game that at one point, boasted an active player count of 35 million players.
"It's great that we can have a platform that transcends public geography and connects people, and I think that's a big part of my childhood." The World of Neopia CEO previously worked for NetDragon Websoft, helping the company restructure their education technology business, which included Neopets. Since buying Neopets, Law said his team is in the process of restoring those minigames and modernizing them to enhance the experience.
However, Law said that "the silver lining for Neopets is that we basically didn't do anything new for the past 10 years, and we're able to actually keep the early internet gaming culture in its purest form." Law said that having new users experience what players did 20 years ago with Neopets is the game's unique selling point — and this is an experience that the big game studios will find hard to replicate.Law's team has been on what it calls a "reactivation campaign" to win back players, appearing at gaming events and enlisting prominent figures like singer John Legend as brand ambassadors to launch "a new era for Neopets.
A restored Neopets minigame, Kass Basher. The team has managed to utilize modern technology to allow players to play these games that were deprecated after Adobe Flash was no longer supported by modern browsers.Law is confident that a good portion of "lapsed players" will return as game features are fixed, saying his team's efforts are already bearing fruit. He said user engagement, user activity and revenue has hit a five-year peak, and Neopets.
In his keynote speech at Gamescom Asia, Law explained that while "lapsed players might not come back to play Neopets, but I can come back to buy my childhood memories" in the form of merchandise.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
National Association of Realtors CEO stepping down; ex Chicago Sun-Times CEO tapped as interim hireThe CEO of the National Association of Realtors is stepping down nearly two months before his planned retirement.
Read more »
National Association of Realtors CEO stepping down; ex Chicago Sun-Times CEO tapped as interim hireThe CEO of the National Association of Realtors is stepping down nearly two months before his planned retirement.
Read more »
World Series Game 5: Rangers beat the D-backs to win the World SeriesThe Texas Rangers beat the Arizona Diamondbacks 5-0 Wednesday night to win their first World Series in franchise history.
Read more »
Tesla Stock Up as CEO Elon Musk Reveals More Cybertruck DetailsThere are plans to make 200,000 Cybertrucks a year and to offer a 'beast mode' version that can go from 0 to 60 mph in under three seconds.
Read more »