Tradition-rich college football programs Nebraska, Ohio State and Alabama are capitalizing on the passion of their fans to generate funds for their NIL collectives. Nebraska is charging $25 for an open practice Saturday. Ohio State is charging $50 to attend one of four open practices.
FILE - Ohio State fans cheer during the first half of an NCAA college football game against Notre Dame, Sept. 23, 2023, in South Bend, Ind. Ohio State and Nebraska are opening one or more of their preseason practices and charging admission. FILE - Nebraska fans cheer for a touchdown against Iowa during the first half of an NCAA college football game, Nov. 24, 2023, in Lincoln, Neb. Nebraska and Ohio State are opening one or more of their preseason practices and charging admission.
Temple University associate professor Thilo Kunkel, who researches NIL’s impact on college sports, said opening practices for a price is a creative way to add to the NIL pool if a school can pull it off. Even though the players won’t be in full pads and temperatures could be in the 90s, hardcore fans will come for an up-close look at the team.
“Husker fans are the most loyal, passionate fan base in the country!” Schott said in an email to The Associated Press. “We knew this event would have great support in helping Husker Athletics and 1890. The opportunity to watch and see how practice is run is a unique opportunity that is usually reserved for large donors. We couldn’t be more excited!”
Ohio State is charging $50 to attend one of four open practices, with the last one Sunday. Fans also get a pair of commemorative 2024 Ohio State training camp sunglasses and access to a FanFest. Attendance was capped at 750 per practice, meaning the Buckeyes could raise $150,000 for their NIL efforts if each practice sold out.
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