During the NBCUniversal keynote at CES, Today’s Natalie Morales was joined on the stage at the Park MGM Theater by Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal as…
It would seem that there would be talk about NBCU’s forthcoming streaming service Peacock, but talk about it was very minimal as it seems they are saving all the Peacock talk for the Investor Meeting on Thursday, January 16. Instead, Yaccarino painted a picture with broad strokes of what’s in store for the future of NBCU.
“The future is all about personalization…to reach beyond the screen and form a personal relationship [with the audience] with the right ad with content — that’s when the magic happens,” she said. “We’re really excited about 2020 and beyond and the availability of choice via technology, it makes this quite a playground for all of us here at NBCU.”
The panel talked about how technology has changed how viewing habits and their own careers, but it mostly focused on how this new landscape of content puts the consumers in control. The prime example used is how fans of saved the comedy from cancelation when it moved from Fox to NBC. Crews said that wouldn’t have happened if it wasn’t for social media and the loyal fans.came home to NBC, it was social media that fueled that decision-making,” said Yaccarino.
In addition, Yaccarino said there is an emphasis on quality vs. quantity with NBCU’s slate which, in 2020 will feature coverage of Tokyo Olympics, the upcoming election and, of course, Peacock. The streaming service, which is set to launch in April, will include reboots of their popular properties that have had an impact on popular culture including
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