NBC Sports announced on Wednesday that it will not have full-screen ads during green flag laps in the upcoming NASCAR Cup Series events at Daytona, Atlanta and Talladega.
Have you ever watched a NASCAR Cup Series race and thought to yourself, "Man, this is entirely too many commercials." Well, you're not alone. It's one of the biggest critiques of the television coverage of America's fastest sport. On Wednesday morning, NBC Sports announced that they'll take steps in three upcoming races to make things better for the viewer.
Beginning with this weekend's Coke Zero Sugar 400 at Daytona International Speedway and continuing in the upcoming events at Atlanta Motor Speedway and Talladega Superspeedway , NBC Sports broadcasts will go "NASCAR Nonstop" during all of the green flag portions of the events. This means there will be no full-screen commercials during green flag action at three of the most exciting races remaining on the 2024 NASCAR Cup Series schedule.
As part of NASCAR Nonstop, the green flag action at Daytona, Atlanta, and Talladega will still have split-screen advertisements, but at no point will fans not have access to a portion of the screen showing what is happening at the three race tracks under green flag conditions. Daytona, and Talladega are superspeedway tracks, and Atlanta following a 2022 reconfiguration is a mini-superspeedway track. At these three tracks, drivers cannot pull away from the pack, and the drivers rely on drafting their way from the front to the back of the field. The action is close, and nail-biting because essentially every driver in the field has a chance to win the race.
The Coke Zero Sugar 400 at Daytona International Speedway is set for Saturday, August 24, with television coverage beginning on NBC with Countdown to Green at 7:00 PM ET.
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