NBC Sports can license the rights to John Tesh's famous 'Roundball Rock' theme song if it secures a new NBA media package, Tesh said in an e-mail.
CNBC spoke with composer John Tesh about the mechanics of how NBC could buy the rights to "Roundball Rock" if it airs NBA games again.Fox has been using "Roundball Rock" for its college basketball games since the 2018-19 season, but the deal doesn't preclude the song from being used by NBC for NBA games, Tesh said.
Comcast's NBCUniversal has made an offer that averages $2.5 billion per year to once again acquire NBA rights after losing them 22 years ago toThe NBA wants three media partners this time around, and is close to deals with both Disney and Amazon for two of the packages. The third one will likely go toWarner Bros. Discovery continues to be in talks with the league to keep the rights. Still, NBCUniversal's offer more than doubles the $1.2 billion that Warner Bros. Discovery currently pays.
TV Personality John Tesh visits Hallmark Channel's "Home & Family" at Universal Studios Hollywood on March 06, 2020 in Universal City, California.Fox's deal for "Roundball Rock" doesn't preclude any media company from using the song for NBA games, Tesh said.
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