A little momentum goes a long way in daytime. After a long slump, the first-run syndication market has come back to life this year with several high-profile new talk shows headed for this year’s NA…
of MGM’s “Paternity Court” will come out from behind the bench to host a half-hour show that is a throwback to the classic conflict-resolution format employed by Phil Donahue, Sally Jessy Raphael and yack pack stalwarts of a different era.
“I think we’ve seen a lot of settling of audience levels,” said Sean Compton, Nexstar’s exec VP of WGN America and director of content acquisition for the company’s 197 stations. “So now we can look and say ‘OK if this is where we are, it isn’t so bad.’ “ Rich Iazzetta, senior VP and general sales manager for Disney’s direct-to-consumer and international wing, said he senses a willingness for stations to be patient with shows that demonstrate true potential.
Cannon is already juggling multiple gigs as host of Fox’s “The Masked Singer” and host of a nationally syndicated daily radio show that originates from Los Angeles’ Power 106 station. He has numerous other business ventures as a musician, entrepreneur and social justice advocate. So when Cannon told Debmar-Mercury leaders Mort Marcus and Ira Bernstein that he wanted to add a daily TV talk show to the mix, the pair knew he was no stranger to hard work.
Barrymore is a widely recognized figure who grew up in the public eye starting with her days as a the 6-year-old star of “E.T. the Extra-Terrestrial.” Her appeal to womenin the target daytime 25-54 daytime demo is off the charts, according to Steve LoCascio, chief operating officer of CBS Television Distribution, which is handling Barrymore’s show.
“Coming in on the coattails of Kelly is not a bad thing,” LoCascio said. “The stations know a syndicated show can work.”
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