Nike is Naomi Osaka’s most lucrative endorsement partnership, paying her more than $10 million last year after a bidding war with Adidas by kbadenhausen decadeofu30
aomi Osaka introduced herself to the world with her memorable 2018 U.S. Open title over Serena Williams, and the 22-year-old Japanese tennis ace backed it up with two more Grand Slam wins, including this month’s spectator-free Open. Her on-court success and heritage—a Japanese mother and a Haitian-American father—triggered a feeding frenzy of companies who wanted to be in the Naomi Osaka business. The result: $37.
Osaka has made her tournament victories count, with three Grand Slams out of her six career titles, as well as a win at Indian Wells, often referred to as the “Fifth Slam” for its large prize money and attendance. Naomi Osaka poses with the trophy after her first career title at the 2018 BNP Paribas Open in Indian Wells, California.Osaka has one of the deepest endorsement portfolios in all of sports with 15 sponsors. Olympic sponsors, like Procter & Gamble, All Nippon Airways and Nissin, all signed deals with Osaka to use her around marketing for the Tokyo Games, now scheduled for 2021.
Osaka reached No. 1 in the Women’s Tennis Association rankings in January 2019, becoming the first Asian-born player, male or female, to top the world rankings.Osaka has used her growing platform to call attention to racial injustice. She originally pulled out of an August tournament in protest over the police shooting of Jacob Blake before event organizers followed her lead and delayed the matches. Her face masks during the 2020 U.S.
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