A new breed of self-care companies has a salve for fragile masculinity: lavender- and tapioca-scented deodorants and moisturizers for the nutsack.
, but the sack spray community spans 13-year-olds to octogenarians. There are long-haul truckers seeking relief from chafing along a mid-July drive down I-80. There are trans men seeking relief after gender confirmation surgery. Beau Hayhoe, a 31-year-old style writer in Brooklyn , says he manscapes to “look good, feel good,” and “play good.” The Spray, from Meridian, he says, adds “the finishing touches of confidence.” I found other superusers in the replies to Manscaped’s tweets.
I was beginning to understand the appeal of sack sprays, but their deeper meaning was still eluding me. When I wrote to David Friedman, the author of , hoping for some guidance, he declined by writing, “I’m no longer a working ‘Dick Guy.’ I’ve renounced my ‘professional’ status and have happily returned to being an amateur.” I was filled with envy.of the package, I thought it was new sneakers for my toddler until I saw that familiar nutsack pattern. The outside of the box encouraged me to #LIVEBALLSOUT.
I hopped in the shower and lathered in some Ball Wash, a black gloop with charcoal and lavender oil. It left my skin feeling claggy. Once dry, I splotched on a pinch of the “ocean and air”-scented Nut Rub cologne. Strangely thick and smudgy, and I smelled like a middle school dance. Finally, Sack Spray. Thereinstructions: “Spray 1 to 2 pumps to your groin after a workout, shower, or whenever you could use a refresh.
arrived. The box had no copy, save the brand’s logo: an upside-down heart in which the triangular part is stylized as a diamond and the two semicircles as, yes, a veiny nutsack. Inside, hiding the products, was a placard in gold serifed font: “The modern man is a man who takes care of himself. Manscaping isn’t just for life’s special occasions. It’s a requirement for optimal health, superior hygiene, and healthy self-esteem.” Nestled underneath were the Lawn Mower 4.
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