College athlete Bijan5Robinson's unique path to getting paid. SXSW
“We were all just kind of trying to see where this would go in the direction of trying to become profitable for yourself and doing it in the right way,” the running back reflected. “Obviously God blessed me to play football on the field, but it was more like he was blessing me for off-the-field things as well.”
“NIL is changing pretty much every single week,” warns University of Texas School of Advertising and Public Relations Director Natalie Tindall. “No one knows what’s going on, and if people tell you they do know what’s going on, I wouldn’t trust them.” “Athletes of Bijan’s caliber are going to make money in this new climate. So whether I’m great or not, that’s going to happen,” said Bryan Burney, a marketing manager at sports agency Athletes First, who has worked closely with Robinson to sort through a sea of endorsement offers. “It’s up to me to make sure we’re doing the right job of aligning them with companies that fit their values and their brand… You have to make sure that [the companies] are going to have patience.
“I really don’t like bringing up NIL deals and stuff in the locker room, just because I don’t know where guys’ mindset is and I don’t want a lot of, like, jealousy or anything to fall into it,” Robinson said. “That’s the one thing nowadays that really separates a locker room.”
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