Must Read: Why Prada is Appointing New Leadership, Chanel's Éric Pfrunder Has Passed Away

Chanel's Éric Pfrunder has passed away:

What's driving renewed interest in perfume?

While scent may not have previously been a priority when getting ready, the past few years have brought about a surge of interest in. The trend is spearheaded by enthusiastic young people on social platforms like Twitter and TikTok, as well as the rise of scent podcasts and even emerging fragrance influencers. "I think a lot of it does have to do with, oddly, the brandification of yourself as an individual.

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