British Beauty Council releases new report on beauty industry:
Author:FashionistaPublish date:Jul 19, 2019Updated onJul 19, 2019These are the stories making headlines in fashion on Friday.In a digital-first age, companies are relying on tactics like texting, WhatsApp and Instagram to drive marketing and sales.
But there's a certain strategy to a successful drop: "Brands need to approach the drop model with caution, as there's much more to it than producing smaller quantities of a product and posting an elusive Instagram post," writes Zoe Suen for BoF. "An engaged social media following and reliable distribution channels can be 'make or break' factors.
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