Must Read: Inside the Drama Caused by Sneaker Bots, Are Luxury Start-Ups an Oxymoron?

Sade Strehlke will be Popsugar's new editor-in-chief:

Daisuke Wakabayashi takes a dive into the dramatic world of sneaker drops for, exploring the role bots and automated software play in the industry. "Shoppers armed with specialized sneaker bots can deplete a store's inventory in the time it takes a person to select a size and fill in shipping and payment information," writes Wakabayashi.

"For limited-release shoes, the time advantage afforded by a bot could mean the difference between disappointment and hundreds of dollars in instant profit." {"You will be forgiven for thinking 'luxury start-up' is an oxymoron," writes Pierre Mallevays for. "After all, heritage is core to most luxury brands, the most valuable of which are all over 100 years old.

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