Massimo Giorgetti staged a unique presentation for his MSGM men's fall 2025 collection, opting for a nighttime club setting instead of the traditional Milanese venues. Inspired by films like 'Gummo' and 'Donnie Darko', the collection features playful motifs like rabbits and mushrooms, alongside grungier elements like washed-out denim and faded jersey. Giorgetti aimed to encourage a return to real-life socializing and explore the darker aspects of youth culture.
“It’s good to step out of one’s comfort zone from time to time,” said Massimo Giorgetti ahead of the happening he staged to present his MSGM men’s fall 2025 lineup.
“There’s so much talk about the crisis of clubs, but if the youth stops having fun and all it does is be on TikTok all the time, the world is over,” Giorgetti said. “This was an invitation to party IRL again and probably also show a little bit of truth, of what really happens and not just what each of us wants to show others ,” he added, addressing today’s on-screen narcissism and hedonism.
MSGM Men's Fashion Fall 2025 Youth Culture Club Culture
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