Moscot, the iconic eyewear brand, has released a new book commemorating its 100th anniversary. The book features stunning photography, historical anecdotes, and insights into the brand's journey from its humble beginnings in New York City to its global presence.
is every bit brand Moscot with its signature sunshine yellow canvas cover and a pair of embossed spectacles that features hand-illustrated eyes.
The book opens with a foreword from the father and son, who are fourth-generation Moscots, respectively followed by an introduction by Joel Stein and an accompanying portrait of Hyman Moscot, the brand’s founder, in 1942.WWD's 'Black In Fashion: 100 Years of Style, Culture and Influence' Authors Unpack the Importance of Archives
In the black-and-white photograph, Hyman is posing in a studio wearing a suit with a borrowed oversized coat and a hat — the purpose of the portrait was to send proof back to his family back in Belarus that he had succeeded in making it in America. The tome goes on to explore Moscot, from its first retail store on 94 Rivington Street in New York City to its other various spaces around the city.
There are chapters on Moscot’s different spectacle models; the brand’s music initiatives that Harvey Moscot, a collector of guitars, started in 2004, and heaps of images of Hollywood stars and athletes such as Lady Gaga, Johnny Depp and Cristiano Ronaldo wearingAccording to the brand, they’ve been on a double-digit growth trajectory of 250 percent from 2018 to 2023, adding that year-on-year revenue increased by 19 percent in 2024 and is expected to increase by 16 percent in 2025.
MOSCOT Eyeglasses History Fashion Book Luxury Brands
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