Morgan Stanley says these firms already know how much money they can make from generative A.I. — and they’re not just tech

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Morgan Stanley says these firms already know how much money they can make from generative A.I. — and they’re not just tech
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In an analysis of earnings calls from firms with a market capitalization of $10 billion-plus, Morgan Stanley said 29 quantified AI's revenue opportunity.

Analysts at Morgan Stanley named companies that have quantified how much money they can make — or save — from using generative artificial intelligence . In an analysis of first-half results announcements and earnings calls since July 1 from firms with a market capitalization of $10 billion or more, Morgan Stanley said 29 "quantified the revenue opportunity," while 36 companies "quantified a cost or productivity gain," in an August 14 note to investors.

"More than 1 million organizations now count on our comprehensive AI-powered solutions ... up 26% year-over-year," the company added. The Italian bank Intesa Sanpaolo said it has 35 use cases for AI and expects this to rise to 140 "in the next couple of years, generating €0.5 billion [$0.54 billion] benefit in gross income," Morgan Stanley said.

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