Morgan Riddle and Taylor Fritz talk with NYLON about their new Heineken L0VE.L0VE campaign, tennis fashion, and socializing without alcohol.
might involve the following sequence of events: Pick out a cute outfit; wear said cute outfit to Billie Jean King; obtain a Honey Deuce in a souvenir cup to use as a prop when you take some pics for posterity; repeat .,” in which the brand’s non-alcoholic 0.0 beer has been packaged in limited-edition cans.
There's a well-established drinking culture around sporting events. By partnering with Heineken on the 0.0 cans, what changes are you hoping to see?We’re really excited to help the brand share the message that, at a sporting event or beyond, there is always a choice with Heineken, meaning there is something for everyone whether or not you’re looking to.
For women in particular, when you go to the Open, it's pretty standard to take pics with your Honey Deuce wearing a cute ‘fit. Morgan, how do you see this Heineken collab fitting into that ritual, so to speak?The U.S. Open is such a moment for fashion and culture. I think having a drink in hand, whether it’s a cocktail or now the Heineken L0VE.L0VE, adds to the aura of the tournament. Heineken has really tapped into by designing a limited-edition can that feels just as stylish.
Part of the messaging behind this Heineken campaign is "with a 0.0 start, anything is possible" — what new beginnings are you both looking to embark on next?I am looking forward to continuing on in the U.S. Open as long as possible. It’s been really exciting so far, especially as an American, and I just want to go out there and give my best for the fans in New York that always cheer so loud. It has been so exciting to have Heineken L0VE.L0VE supporting me the whole way.
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