Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
YouTube’s TikTok competitor, Shorts, is becoming a more significant part of the company’s monetization program. The company announced thatad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the Partner Program, which would imply the number of Shorts creators making money from the platform is somewhere in the hundreds of thousands.than for longer-form content on YouTube.
So far though, it’s unclear just how much creators are making from Shorts compared with the platform’s other monetization programs. YouTube declined to share details but said the company has paid out $70 billion to creators over the last three years. Shorts’ momentum could grow even more in the coming months. TikTok, which itself has been trying to compete more directly with YouTube by encouragingin the United States. Though that outcome is far from certain, YouTube would almost certainly attract former TikTok users and creators.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
TikTok To-Go: What Would a TikTok Ban Mean for Dallas Dining?If you know what mukbang means (videos of people eating) then you'd likely miss food videos if TikTok is banned. It's not clear whether restaurants will.
Read more »
TikTok CEO tells users 'protect your constitutional rights' against TikTok ban in videoTikTok CEO Shou Chew published a video Wednesday urging users to 'protect your constitutional rights' against a bipartisan bill that would force China to divest from the app.
Read more »
Trump's TikTok ban reversal comes after meeting megadonor who has stake in TikTokThe popular platform 'is about free speech and innovation,' the donor has said.
Read more »
Biden is backing a bill to ban TikTok – while also using TikTok for his campaignDespite having recently joined TikTok to reach young people with campaign videos, President Biden is also backing a bill to ban TikTok.
Read more »
The TikTok bill isn’t just about TikTokIt also targets ByteDance’s Lemon8 and CapCut. But it aims to spare e-commerce firms, aides say.
Read more »
Meghan Markle calls out YouTube during YouTube SXSW stream'It’s a platform that has quite a bit of hate and rhetoric…that can have a tremendously negative effect on someone’s mental health' Markle said of YouTube
Read more »