Monster Energy Tried to Make Pokémon Change Its Name Because of the Word ‘Monster’
after Monster complained that the original could be easily confused with its brand. At the end of March, the indie studioDark Deception: Monsters & Mortals“Monster Energy is a bully that is owned by CocaColaCo,” Vincent Livings, founder and CEO of Glowstick, said in a
on March 29. “Do not support a bully company by buying their energy drinks. If nothing else, I hope they eventually learn that going after game studios is not in their best interest.”Livings stated that Monster Beverage Corporation tried to negotiate with him and proposed allowing the studio to use the namein exchange for agreeing to never use any variation of “monster” in any other future game.
Monster Beverage Corporation has deep ties to the videogame industry and is a notable sponsor of streamers and events. Nonetheless, its harassment isn’t limited to those involved in the videogame industry. In the past, the company tried to get the Toronto Raptors, an NBA basketball team, to stop using aThe company also doesn’t differentiate between big and small companies when it presents a complaint.
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