Monopoly Go Spent More on Marketing Than Sony Spent to Make Spider-Man 2

The mobile game is one of the biggest in the world and has over 100 million downloads

This story originally appeared on Kotaku. Monopoly Go, a multiplayer mobile board game, launched on April 11, 2023. Since then it has made over 2 billion dollars, been downloaded 100+ million times, and become one of the most popular digital games on the planet. But to reach this point, Scopely, the studio behind the hit game, has spent nearly $500 million on marketing alone, which is more than what Sony spent on some of its biggest games like Spider-Man 2 and The Last Of Us Part II.

That’s not even factoring in the money spent developing the game, which took seven years, according to Scopely. In comparison, poorly redacted court docs from 2023 revealed that The Last of Us Part II cost about $220 million to develop and Horizon Forbidden West cost around $212 million. We also know via hacked and publicly leaked files that Insomniac’s open-world blockbuster, Spider-Man 2, cost about $300 million to develop after going over budget.

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