Multi-level marketing schemes are targetting young mums more and more, with flashy ads and big promises - where does this all come from?
MLM stands for multi-level marketing and has two potential revenue streams; selling products and recruiting others who also sell products.
‘I was sceptical upon joining,’ she admits. ‘I only did it because I wanted the 33% discount as a personal use consultant.’ ‘This was quickly rebuffed with, “oh, we do this for all new consultants. It will help you get your first 30-day bonus. You don’t have to do anything, I’ll do all the work, just bring your friends.”‘The atmosphere at these meetings was a mix of warm and welcoming, like a sisterhood, but at the same time felt creepy.’
‘If I hadn’t done that, I would probably have left right then and there, but one of the other “Units” welcomed me with open arms. I now know this form of group ‘Love Bombing’ is called ‘Swarming’ in cult terminology. The Director of this Unit took me in and persuaded me not to leave and join her team instead.’Samuel* says that when his wife Shelley* got involved with a scheme selling slimming tea, it completely took over her life and was the catalyst for their split.
By then Shelley spent most of her time on the computer, phone or on video training. I usually went to bed and wouldn’t see her until the morning.
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