Molly Goddard Resort 2025 collection, runway looks, beauty, models, and reviews.
Ladbroke Grove local Molly Goddard threw her first fateful off-schedule London Fashion Week installation/party back in September 2014. “It was in a church hall in Mayfair,” she recalled today. “I paid £300. I was given some rum, and went to Brick Lane for bagels. Oh and I had a wedding singer.” Her guests were given Goddard’s tulle-buttressed t-shirt bodices and party dresses to swoosh in. As she added afterFashion Fund: “I did the party presentation because I thought I’d get a job.
What comes around goes around. Once again today it was just Goddard, showing away, in her Bethnal Green studio. She stripped back her structure and returned to the source. Just like that debut collection, this first 'resort' collection of the new-Goddard era is being picked up by Dover Street Market. It will be on show there from January.
But why the rupture? “This structure and this system is mad. And it’s so risky.” Goddard said that the collapse of MatchesFashion brought home the Jenga-fragility of the make-now, get-paid-later wholesale system, and prompted her to get off the hamster wheel of speculative SKU-churning in order to recenter. The primary consideration, she emphasized, was creative rather than financial: “it’s not been about money, although it has been a harder year.
Change is hard, and there was tangible regret when we discussed her absence from showing in September, but then excitement too at scouting the way ahead. Goddard isn’t straying down the midlife designer cul-de-sac of rejecting fashion for art; she simply plans to prioritize her fashion artistry over commercial upscaling. “I want to create pieces that I’m proud of and have fun making and then want to be able to sell them, rather than just putting a lot of random cotton dresses wherever.
Resort 2025 Runway_Review Runway
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