At Paris Fashion Week, Miuccia Prada combined eras, looks, and patterns in a manner native only to her singular world.
Miu Miu’s spring 2025 show at Paris Fashion Week was set in an apocalyptic newspaper factory, complete with a conveyor belt carrying “The Truthless Times,” a fictional paper by the Polish artist Goshka Macuga. The faux-publication follows two characters, Pathos and Logos, who live dual lives as undercover researchers in a printing plant. Before the first model walked the runway, a short film by the artist touching on the themes of misinformation and manipulation screened.
The opening look? A simple, white cotton set that looked like it could have been pulled from the depths of a stylish antique store. Amid the steel benches and techno soundtrack with cartoonish blips and factory noises, models stomped out wearing the collection: layered polos, ’70s prints, floral skirts with buttons, patent trench coats, and tributes to both vintage pieces and the house of Miu Miu through the decades.
What would the end of fashion month be without the Miu Miu show? The brand consistently sets the pace for the coming season, earmarking what’ll be the next coveted aesthetic or new It item. With Willem Dafoe, Hilary Swank, and Alexa Chung walking the runway, the sense of character was alive and well—the big, bug-eye sunglasses; soft, earth-tone suede matelassé bags; jackets in shades of mustard yellow and bright blue that conjure a very specific kind of Miu Miu girl.
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