The fourth annual Mindful Drinking Fest is set to attract a thousand attendees, showcasing the growing popularity of non-alcoholic beverages. The event, taking place at Union Market from January 10-12, will feature product tastings, karaoke, dance parties, panel discussions, and guest speakers, proving that fun and celebration can be enjoyed without alcohol.
in 2022, he wasn’t sure exactly what to expect or how many people the event would draw in. Brown had just published a cocktail book devoted to low- and non-alcoholic drink mixing and wanted to bolster the small businesses pioneering the spirit-free beverage industry.
The festival, taking place at Union Market from January 10-12, will feature product tastings, karaoke and dance parties, group reflection sessions, and panel discussions on topics like alternative beverages and dating without alcohol. Among this year’s Mindful Drinking Fest offerings is a star-studded lineup of guest speakers and performers, including rapper andBrown says the record-level of interest in the event—the largest of its kind in the country—is a reflection of the growing popularity of non-alcoholic beverages and “sober-curiosity” among mainstream diners and drinkers.
“Sometimes people think that when you don’t drink alcohol, it’s not going to be fun, especially when you’re paying for an event,” he says. “The thing that we’re able to prove is that’s not true —that you can have an incredible time, meet other people, drink delicious drinks, party, and dance without alcohol.”
Non-Alcoholic Beverages Sober Curiosity Mindful Drinking Alternative Beverages Entertainment
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