Wealthy mothers and fathers are outsourcing basic parenting, spending thousands on everything from playroom consultants to bike-riding tutorials
from the year 2000, and that figure can nearly double for those living in expensive areas like NYC, says USDA economist Mark Lino.
Amanda Uhry, founder of Manhattan Private School Advisors, is no stranger to the lengths Manhattan's upper crust will go for their kids. Ann Bolten, a mother of two in Chevy Chase, Maryland, relies on Vanessa Rothstein, an academic and organization coach, to teach her fifth grader cursive. "I usually do home visits for the first appointment so I can see the feeding set-up and dynamic. I also observe the child eating if they are under two years old," Swift said.
Hillary, a finance executive and mother of one, has paid hundreds of dollars for Swift's services since her daughter was 6 months old. "I thought my daughter didn't like sweet potatoes, but Julie encouraged me to keep introducing them to my daughter and now she loves them. I just would never have given them to her again," she said.
Luxury Manhattan buildings including One West End in Manhattan's Upper West Side lure tenants with dedicated kid concierges to help parents. Rachel Lerch, lifestyle director at One West End said, she fields and executes a constant stream of requests ranging from orchestrating scavenger hunts to scheduling tea parties at The Plaza.
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