Microsoft is fusing ChatGPT-like technology into its search engine Bing, transforming an internet service that now trails far behind Google into a new way of communicating with artificial intelligence.
REDMOND, Wash. —
Microsoft said a public preview of the new Bing will launch Tuesday for users who sign up for it, but the technology will scale to millions of users in coming weeks. While it’s not always factual or logical, ChatGPT’s mastery of language and grammar comes from having ingested a huge trove of digitized books, Wikipedia entries, instruction manuals, newspapers and other online writings.
Google has been cautious about such moves. But in response to pressure over ChatGPT’s popularity, Google CEO Sundar Pichai on Monday announced a new conversational service named Bard that will be available exclusively to a group of “trusted testers” before being widely released later this year. Chinese tech giant Baidu also this week announced a similar tool coming later this year, according to Chinese media.
The most surprising might be the integration with Bing, which is the second-place search engine in many markets but has never come close to challenging Google’s dominant position. On the surface, at least, a Bing integration seems far different from what OpenAI has in mind for its technology. Appearing at Microsoft’s event, OpenAI CEO Sam Altman said the “the new Bing experience looks fantastic” and is based in part on learnings from its GPT line of large language models. He said one of the reasons for the Microsoft partnership is to help get OpenAI technology “into the hands of millions of people.
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