Microsoft and Sony's surprise game streaming alliance is a shocker, and it raises an uncomfortable truth about the cloud wars

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Microsoft and Sony's surprise game streaming alliance is a shocker, and it raises an uncomfortable truth about the cloud wars
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The titanic team-up between Microsoft and Sony is really reflective of something funny about the cloud computing market, dominated by Amazon, Microsoft, and Google.

It ain't easy bein' cloud

One of the big reasons why Microsoft, Amazon, and Google are able to succeed in this cloud market — where companies like Dell, VMware, and Cisco have all backed down — is that they invested heavily in building their own data centers, and thenIndeed, at Microsoft, former chief software architect Ray Ozzie gets the credit for convincing then-CEO Steve Ballmer that the company would never get anywhere in the internet age without owning its own data centers, despite the massive expense involved.

Microsoft's Project xCloud promises to let you play even the biggest blockbusters from your smartphone or just about any other internet-connected screen.At the same time, Microsoft has tasked its leading researchers and engineers with finding new, innovative, bleeding-edge ways to improve efficiency, get more power, and even run the cloud in more eco-friendly ways.

We haven't heard anything new about Sony's cloud infrastructure in a while. But it's hard to imagine that Sony's infrastructure is at the same scale as Microsoft's, let alone as efficient or as powerful. We don't know if Sony will use Microsoft to beef up PlayStation Now, or to build an entirely new gaming service, but it's not strange at all to think that the company might want Microsoft to at least partially power that future.

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