Michael Rubin previews Fanatics Fest NYC — the first-of-its-kind immersive sports festival coming to the Javits Center from Aug. 16-18 — in an exclusive interview with The Post.
in the Hamptons nearly broke the internet, Rubin was focused on his next big event in tandem with Fanatics CEO Lance Fensterman.
JAY-Z’s iconic The 40/40 Club will be reimagined for an exclusive lounge experience in partnership with Fanatics Sportsbook — which will be open to an invite-only list of athletes, celebrities, and Fanatics Sportsbook VIP customers attending Fanatics Fest NYC. “And then we launched an event with the WWE, our first ‘WWE world,’ which was a five-day fan festival surrounding WrestleMania in Philadelphia earlier this year ,” Fensterman told The Post, explaining that it was sort of a blueprint for executing Fanatics Fest.
Fensterman, who joined Fanatics Events at its inception in July 2023, brings nearly two decades of experience building the world’s premier live and digital pop culture events, including New York Comic Con, Complex Con and Star Wars Celebration. “We have seven different top music artists. We’re bringing the music. Don’t be surprised if you see them doing the skills challenges and some pretty crazy s–t happening during the weekend.
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