Meta’s Twitter copycat, building off of Instagram user data, could gain traction pretty quickly. You can sign up for it from app stores or the Instagram app.
Talk about threading the needle — Meta has been building hype for its Twitter copycat, Threads, this week, and even launched it a day early on Wednesday evening. And because it’s an app that’s building off Instagram user data, it looks to be gaining traction pretty quickly — already counting 10 million users in its first seven hours.
What is Threads? Meta describes Threads as an Instagram app where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Indeed, early posts of new adopters on the app feature people chatting, sharing links — and yes, posting some photos of their pets. But Threads is still more text-based than Instagram, which has been more focused on users posting images like photographs, illustrations and videos.
You’ll sign in using your Instagram account, and your Instagram username and verification will carry over to Threads, the company said, with the option to customize your profile specifically for Threads. What’s the age rating for Threads? The App Store recommends Threads for users ages 12 and up, noting the content on the platform may feature mild or infrequent alcohol, tobacco or drug use; mild or infrequent profanity or crude humor; mild or infrequent sexual content and nudity; as well as mild or infrequent mature/suggestive theme.
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